The Business Challenge

Shopping malls struggle with low upper-floor traffic, missed tenant advertising revenue,
and frustrated visitors who can't find stores in multi-level complexes.

Current Pain Points:

Poor Upper-Floor Traffic: Most visitors stay on ground level, tenant complaints rise
Lost Visitors: Confusing layouts lead to frustration and early departures
No Tenant Advertising Platform: Missing revenue opportunity from promotional campaigns
Static Signage: Can't update promotions in real-time or personalize offers
No Visitor Analytics: Can't track foot traffic patterns or dwell times
Weak Tenant Value: No digital tools to justify premium rent rates

What Success Looks Like:

AR arrows guide visitors to any store via smartphone camera
Geo-fenced promotions appear when visitors pass specific stores
Tenant dashboard for paid advertising and campaign analytics
Heat maps show visitor flow patterns across all floors
Increased upper-floor traffic and higher tenant satisfaction
New advertising revenue stream from tenant promotions

Our Solution: AR Wayfinding & Proximity Marketing Platform

A native mobile app with ARKit-powered indoor navigation, beacon-triggered offers,
and tenant advertising portal built on AWS serverless infrastructure.

Core Features

AR Indoor Navigation

Point camera to see AR arrows and directions to any store, multi-floor routing, accessibility routes

Geo-Fenced Promotions

Beacon-triggered offers when visitors are near stores, time-sensitive flash sales, personalized deals

Tenant Dashboard

Self-service advertising portal, campaign analytics, foot traffic reports, ROI tracking

Visitor Heat Maps

Real-time foot traffic visualization, dwell time analysis, floor-by-floor comparisons

Mall Events & News

Push notifications for events, new store openings, parking availability, emergency alerts

Store Directory & Search

Filter by category, browse promotions, save favorites, store hours and contact info

Technical Architecture

Native Mobile Apps

iOS: Swift, ARKit for AR navigation, Core Location, iBeacon support
Android: Kotlin, ARCore (future), Google Maps Indoor, Eddystone beacons
AR Wayfinding: 3D spatial mapping, real-time route calculation, multi-floor support
Beacon Integration: Background location monitoring, proximity-based triggers

AWS Serverless Backend

AppSync: Real-time GraphQL API for promotions and location updates
Lambda + DynamoDB: Store directory, beacon management, analytics processing
Location Services: Geo-fencing rules, proximity detection, route optimization
S3 + CloudFront: Store images, AR assets, 3D floor maps with CDN
Cognito: Tenant portal authentication, visitor profiles

Deployment Timeline & Process

Week 1-2

Discovery & Mapping

Mall layout, floor plans, beacon placement, tenant catalog, UX design

Week 3-5

Core Development

AR navigation, beacon integration, tenant portal, analytics dashboard

Week 6-7

Testing & Calibration

On-site AR testing, beacon calibration, tenant training, refinements

Week 8

Launch

App Store submission, beacon deployment, marketing campaign, monitoring

Deployment Models Available

Private Instance

Dedicated AWS infrastructure under your account. Full control and data ownership.

White-Label Multi-Tenant

Shared infrastructure, your branding. Lower cost, faster deployment.

Hybrid

Start multi-tenant, migrate to private instance as you scale.

Expected Business Impact

40%

Upper-Floor Traffic Increase

AR navigation drives visitors to previously underutilized areas

New

Revenue Stream

Tenant advertising platform generates monthly recurring revenue

25%

Longer Visitor Dwell Time

Easy navigation encourages exploration and more store visits

Additional Benefits

Rich Analytics

Heat maps, dwell times, tenant performance benchmarks

Tenant Satisfaction

Premium digital services justify higher rent rates

Visitor Experience

Reduced frustration, increased satisfaction scores

Marketing Platform

Push campaigns for mall-wide events and seasonal promotions

Retail / Real Estate

Shopping Mall AR Wayfinding & Location-Based Offers