Consumer · Vehicle Marketplace · Ecuador
Used-car marketplace with identity-verified sellers
Every seller proves their identity with the chip in their national ID before listing,
and every photo is taken inside the app. No fake listings.
How do you avoid scams when buying a used car?
A single ring defrauded around eighty people with fake luxury-car sales before eleven of its members were arrested in Guayaquil and Quito.
How the scam works:
- The listing is for a car that doesn't exist. The photos come from another listing, another country, or a catalog
- The price is irresistible, which is why there's a hurry: a deposit is requested before anyone sees anything
- The person listing isn't who they say. A borrowed ID number is enough, because nobody checks it
- And at the border: cars stolen in Peru or Colombia resold with forged paperwork
How the platform fails:
- Listing is free and anonymous: the cost of creating a hundred fake ads is zero
- Photos are uploaded from the gallery, so they can come from anywhere
- By the time the buyer complains, the listing is deleted and so is the account
- Verification, where it exists at all, is a photo of an ID — which anyone can obtain today
Every seller verifies their identity before listing
We don't charge to list. We charge to feature — and in exchange we ask for something a fraudster cannot give.
The seller proves who they are
Before listing: an NFC read of the chip in their national ID, a liveness check, and a match against the portrait the state put in that chip. Not a photo of the document.
Photos are taken in the app
There is no gallery upload. Listing images are captured on the spot, with the car in front of the seller — so they cannot come from another advert.
A listing with an owner
Every publication is bound to a proven identity. If something goes wrong there is a person behind it — which is exactly the difference.
Search built for Ecuador
Filter by make, model, body type, registration province and last plate digit. Compare up to four vehicles side by side.
3D and engine sound
Featured listings carry a navigable 3D model and the real audio of the engine, also captured in the app. See and hear it before you drive across town.
Direct contact
WhatsApp or a call to the verified seller — no intermediary, and no commission on the sale.
Sell your car with a listing people believe
Listing cheaply only helps if somebody believes you.
Listing happens on the phone
The whole flow lives in the iOS and Android apps: verify yourself, photograph, describe, publish.
You can see what your advert is doing
Views, contacts and a comparison against similar vehicles, so you know whether the price is where it should be.
An electronic invoice
If you pay to feature a listing, you get an SRI-authorized electronic invoice — issued on the same engine as ISM Faktura.
Buy knowing who is selling
Trust isn't something you ask for in a banner. It's built before you arrive.
What you can take for granted:
- That the person exists and is who they say, checked against the chip in their document
- That the photos are of that car, because they were taken inside the app
- That the listing has a named person behind it, not a disposable account
- That nobody paid to appear higher in the results than they deserve
What is still your job:
- Inspect the vehicle, its registration and its history — we verify the seller, not the car
- Do the transfer at a notary, the way it should be done
- Distrust any deposit requested before you've seen the vehicle, here or anywhere else
- Tell us if something doesn't add up: a listing tied to a proven identity can actually be investigated
Identity verification we built ourselves
MiAuto.ec didn't buy a verification vendor. It uses Verify with ISM, which we built.
That makes MiAuto the most honest evidence we have that Verify works outside a demo: if the chip read failed, if the liveness check annoyed people, or if the flow scared off a legitimate seller, we are the ones who lose the listing. How that join is built is written up in the case study.
What works today, and what doesn't yet
Everything below is checkable. Ask us for the evidence on any line.
Built and proven
- The full journey runs: seller provisioning, identity verification, building the listing, moderation, and the payment gate
- Native iOS and Android apps, with chip reading, liveness and face matching on the device
- The seller portal is live, with all three user profiles logging in
- The rule that doesn't bend: identity is verified before any charge exists
By invitation, for now
- The public buyer site is not open yet
- Payments are deliberately parked: nothing can be charged yet
- We're looking for the first dealers and sellers to launch with real inventory
- We haven't published featured-listing prices
List your car on MiAuto.ec
We're opening with the first sellers. If you run a lot, hold inventory, or have a car to sell, get in touch.
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